In order to get a better understanding of what local business leaders thought Corporate Social Responsibility was, NFP Connect Founder Grace McLean interviewed leaders and owners in the Hunter business community and asked what their perception is of Corporate Social Responsibility.
Here are some of the key points discovered in the study.
CASE STUDY: What you really think of Corporate Social Responsibility (CSR).
The most interesting feedback was that while business leaders thought that a CSR program was irrelevant they all gave to organisations and charities, but most gave in an unstructured manner and didn’t really know how much they gave out each year, here’s what they said.
- CSR is for the big companies to make themselves look good, but generally weren’t genuine in their intent.
- The words Corporate Social Responsibility were irrelevant to small business.
- Business owners get annoyed with the constant asking from NFP / Charities and most have created a system to block callers.
- When asked what charity or brand their staff and organisation would align with, they hadn’t really thought about it.
- They all believed giving to the community is very important.
- They all gave in some way but not necessarily in a structured manner.
- A giving program in their organisation would be good but don’t have the time or resources to create one.
It’s with the information above that the NFP Connect Community Impact Program was born.
The over-arching reason for organisations lacking in a corporate giving strategy is that it generally falls upon one individual to run such a program and there are often minimal resources or just knowing where to start implementing such a program. It’s the primary reason NP Connect has established the Community Impact Program as the final piece to the NFP Connect service offerings.
NFP Connect helps to fill the gap and connect businesses with local charities that align with their values and staff, client needs and achieve positive results all round from giving. Corporate giving comes in many forms and businesses need to see the benefits.
If you’re interesting in helping us with this survey, please contact us and we’ll arrange a time to come and have a chat.